We Believe That Our First Responsibility Is To Our Clients And Their Families.

Our Service And Care Must Always Be Of The Highest Quality.

We Must Constantly Strive To Provide Effective And Efficacious Care.

Our Care Must Be Given As Ordered And Meet The Clients Needs.

Our Clients And Their Families Are Partners In Their Care And Determine  Their Outcomes And Goals With Assistance From Our Professional Staff.

Our Second Responsibility Is To Those Who Work With Us- The Men And Women Who Provide Client Care And Those In Our Office.

Wages Must Be Fair And Adequate, Management Just, Hours Reasonable, And Working Conditions Conducive To Quality Care.

Our Third Responsibility Is To Our Management. Our Administration And Case Management Personnel Must Be Persons Of Talent, Education, Experience, And Ability.  They Must Be Persons Of Common Sense And Full  Understanding.

Our Fourth Responsibility Is To The Communities In Which We Live. We Must Be A Good Citizen- Support Good Works And Charity, And Bear Our Fair Share Of Taxes. We Must Participate In Promotion Of Civic Improvement, Health, Education And Good Government, And Acquaint The Community With Our Activities.

Our Fifth And Last Responsibility Is To Our Business. The Business Must Make A Sound Profit. Reserves Must Be Created, Care Must Be Carried On,  Adventurous Programs Developed, And Mistakes Paid For. Adverse Time Must  Be Provided For, Adequate Taxes Paid, New Equipment Purchased, New Branches Started, New Services Launched, And New Strategic Plans Developed. We Must Continue To Experiment With New Ideas. When These Things Have Been Done The Personnel Of Heartland Should Receive A Fair Return. We Are Determined With The Help Of God’s Grace, To Fulfill These  Obligations To The Best Of Our Ability.